Guinea Pig Awareness Week (GPAW), the leading welfare initiative dedicated to guinea pigs, returns this year from Monday, October 26, to Friday, October 30, with a new focus on helping owners better understand what it takes to keep their guinea pigs happy and healthy.
The 2026 theme, Happy, Healthy Guinea Pigs, will put health and proactive care at the heart of the campaign, as well as highlighting the important role that the five welfare needs – environment, diet, behaviour, companionship and health – play in supporting guinea pigs’ overall wellbeing.
Now in its sixth year, GPAW has become a key fixture in the pet care calendar, bringing together veterinary practices, animal welfare charities, rescues, retailers, pet care brands and owners to improve understanding of guinea pig welfare.
Suzanne Moyes, deputy managing director and in-house vet at Burgess Pet Care, said a key focus for this year will also be helping owners recognise when their guinea pigs are in good health, as well as understanding the signs that something may not be quite right.
“Guinea pigs are incredibly good at hiding signs that they may not be feeling themselves, which can make it difficult for owners to recognise when something is wrong,” Ms Moyes said. “This year’s Guinea Pig Awareness Week is about giving owners the knowledge and confidence to be proactive about their guinea pigs’ health.
“By understanding the five welfare needs and how they work together, owners can help create the right conditions for their guinea pigs to thrive. Alongside good everyday care, regular veterinary checks and simple health monitoring at home can make a real difference.
“We want GPAW to empower owners to understand what happy, healthy guinea pigs look like – and to recognise when they might need a little extra help.”
GPAW 2026 will be supported by a range of resources designed to make it easier for owners, veterinary teams, rescues and retailers to access and share trusted advice. Downloadable campaign packs will provide practical information and materials to help bring the ‘Happy, Healthy Guinea Pigs’ message to life.
You can register to receive campaign updates and resources, by clicking here.
