Wynnstay Group has announced the appointment of Steve Collard as managing director, stores & buying.
He joins Wynnstay with extensive retail, commercial and operational leadership experience gained across several major UK retail businesses. Most recently, he served as head of stores, people and central operations at Mole Avon, where he played a key role in delivering the company’s strategic growth plans, leading store operations, people management and business integration activities.
Prior to this, Mr Collard was retail director at Pets & Friends, where he led a significant transformation programme that delivered strong business growth and operational improvements. His career also includes senior leadership positions with The Works, Countrywide Country Stores, Lloyds Pharmacy, Currys and Matalan.
Alk Brand, Wynnstay Group’s chief executive, said: “Steve brings a wealth of retail and commercial expertise, alongside a strong track record of leading high-performing teams and delivering transformational change. Throughout the recruitment process, he impressed us with his passion for customers, colleagues and continuous improvement.
“As we continue to progress Wynnstay Strategy Genesis, Steve’s experience and leadership will be invaluable in helping us further strengthen our retail proposition, enhance the connection between Stores and Buying, and support our long-term growth ambitions. We are delighted to welcome him to Wynnstay.”

