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    UK pet food industry urged to support ‘No Empty Bowls’ initiative

    mmBy Simon KingApril 28, 2026No Comments2 Mins Read
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    The UK pet food industry is being called on to get behind ‘No Empty Bowls’, a collaborative initiative led by Battersea and FareShare (joining forces with the Felix Project), backed by UK Pet Food.

    Pet food companies across the sector are encouraged to donate surplus pet food and play a direct role in supporting pet owners struggling to afford everyday essentials.

    Nicole Paley, deputy chief executive at UK Pet Food, said: “For many people, pets are family. But for some households, rising everyday costs are making it increasingly difficult to keep up with the basics, including feeding their pets.”

    The programme redistributes surplus pet food from manufacturers to a nationwide network of charities and community groups, helping ensure pets can remain with the people who love and care for them.

    Frances Drury, head of advice and support at Battersea, added: “Battersea research found that almost a third of dog and cat owners have had to cut back on essential costs to feed their much-loved pets.

    “Sadly, this is the reality many owners are facing, with some having to consider giving up their pet if their situation doesn’t improve. At Battersea, all too often we sadly see owners having to give up their beloved pet because they’re struggling.”

    Ms Drury continued: “No Empty Bowls is designed to support pets and owners through difficult times, helping more pets stay in loving homes, reducing the number of pets being relinquished and easing pressure on rescue centres.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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