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      By Simon KingJanuary 12, 2026
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    Jollyes launches “Simply Jollyes” – dubbed the lowest price pet brand in the UK

    mmBy Simon KingFebruary 11, 2026No Comments2 Mins Read
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    Jollyes Pets has begun rolling out Simply Jollyes, the lowest-priced own-label pet range in the UK, covering essential pet food and accessories designed to help households manage the cost of pet ownership without any quality compromise.

    The company – proud of its growing reputation as the only specialist pet discounter in the UK – said the launch of its first value brand, available in-store and online comes as pet owners The Simply Jollyes range features 22 key products across food and non-food essentials for dogs, cats, small pets and wild birds, with pack sizes and price points specifically designed to support cost-conscious customers and make pet care accessible to every household.

    Products include:
    Dog

    • Simply Jollyes Dog Chicken in Gravy (6 x400g Tins) £2.98
    • Simply Jollyes Dog Chicken Loaf (6 x400g Tins) £2.98
    • Simply Jollyes Dog Biscuit Selection (800g) £1.28
    • Simply Jollyes Large Pet Bowl £1.08
    • Simply Jollyes Small Pet Bowl 75p
    • Simply Jollyes Dog Collar Lead Set £3.27
    • Simply Jollyes Pillow Mattress £6.43
    • Simply Jollyes Puppy Training Pads (15pk) £1.74

    Cat

    • Simply Jollyes Dry Cat Food (2.5kg) £3.35
    • Simply Jollyes Lightweight Cat Litter (10L) £2.17
    • Simply Jollyes Cat Litter Tray £1.48
    • Simply Jollyes Cat Litter Liners 72p

    Bird/Small Pet

    • Simply Jollyes Wild Bird Seet (12.55kg) £6.48
    • Simply Jollyes Suet Pellet (1.5kg) £1.98
    • Simply Wood Shavings £1.07

    Adam Dury, chief executive-designate at Jollyes, said: “Our new Simply Jollyes range gives customers a straightforward, affordable choice for everyday pet care, without compromising on quality or stretching household budgets.

    “What makes Jollyes special is we offer value and service under one roof. Now more than ever, shopping at a specialist pet retailer doesn’t have to come with a premium – customers can care for their pets on the tightest of budgets.

    “We know price will matter more than ever this year and we’re determined to provide customers with all the options they need to look after the pets they love.”

    Jollyes said it will roll out Simply Jollyes to its 118 stores across this UK this month.

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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