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      Over the Counter – January 2026

      By Simon KingJanuary 12, 2026
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    British pet owners struggling to cover cost of rising vet bills

    mmBy Simon KingJanuary 30, 2026No Comments2 Mins Read
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    Jollyes Pets has released new research that lays bare the concern felt by pet owners about the cost of rising vet services.

    The government this week announced it was planning the biggest shake-up in 60 years in the vet sector to bring down costs, including a requirement for vets to display prices in clinics and online.

    In a survey conducted last week by OnePoll, on behalf of Jollyes Pets, almost one-in-three (30%) pet owners said they’d delayed or skipped treatment for their pet because of rising vet prices.

    And almost a quarter (25%) said they’d sacrificed something they wanted so they could cover a vets’ bill; and over six-in-ten (63%) of UK dog and cat owners said vets should offer consistent national pricing for the services they provide.

    The survey founded that 92% of pet owners want vets to follow Jollyes’ lead and introduce nationwide prices and transparent marketing, clearly putting costs on display in vet clinics and on their websites.

    A two-course vaccination for a new puppy or kitten is £55 at any Jollyes vet clinic and a booster vaccination for either a dog or cat, is a flat £35.

    Chipping a dog or cat at is £20 at Jollyes Pets and a combined first vaccination course and microchip is £68.

    Jollyes Pets chief executive-designate Adam Dury said: “It’s clear pet parents across the UK are really struggling to fund vet bills that have exploded over the past five years.

    “While our vet clinics offer simple services such as vaccines and microchipping, those services cover nine in ten visits to a vet – with significant savings.”

    Mr Dury added: “As our survey shows, customers want prices transparency and lower prices with the same price from one end of the country to the other.

    “That’s why we’re focused on opening more stores to provide communities access to lower vet clinic prices for the services they need.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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