More than 45,000 people and over 800 exhibitors descended on the NEC Birmingham, marking the highest attendance in the event’s 44-year history last week.
For the first time, the show joined forces with CropTec and Low Carbon Agriculture Show, creating an expanded hub of information and innovation under one roof.
Alongside a wide range of machinery launches and live demonstrations, several new features debuted in 2026, including a Dairy & Beef Hub, Innovation Trail and the Future in Farming Zone, all designed to support the next generation of farmers.
Focus on the next generation
The role of young people was a central theme throughout the event, highlighted by Kaleb Cooper and Tom Pemberton launching the 2026 Young British Farming Awards. Now in its third year, the awards celebrate emerging talent and recognise how the next generation is positively shaping British farming.
This message continued during the How can we make regenerative farming profitable? panel, where David Exwood, deputy president of the NFU, said: “If we want profitable, sustainable regenerative farming in this country, we need to get young people involved. They work differently, think differently and approach challenges in new ways. If regenerative farming is to succeed, we must hand the business to the next generation.”
Commenting on labour shortages in the dairy supply chain, Hugh Pocock, founding director at Cultura Connect, said: “The Clarkson effect has certainly made people look at the industry, but we have to keep promoting that. Most of the next generation are on social media and that is the place we need to start.”
Exhibitor optimism
Despite a challenging 12 months for the agricultural sector, LAMMA 2026 demonstrated the industry’s continued appetite for innovation, investment and face-to-face engagement.
Exhibitors reported strong footfall, high-quality conversations and a clear willingness from farmers and contractors to explore new ideas and machinery solutions.
Bringing CropTec and Low Carbon Agriculture Show together with LAMMA proved a major draw, giving farmers and industry professionals a more connected view of the challenges and opportunities facing modern agriculture.
There was a focus on policy, innovation and future energy systems in the Low Carbon Agriculture Theatre, which hosted panel discussions on low carbon farm fuels alongside a Q&A with Lord Bamford, exploring JCB’s engineering journey and investment in hydrogen technology.
In the CropTec theatre, discussions focussed on efficient farming – from managing fixed costs to resilient rotations, rounded off with a keynote address from George Freeman MP, chair of the All-Party Parliamentary Group for AgriTech.
Philippa Christer, director of events, said: “What a show! We are delighted that LAMMA 2026 proved such a success and is obviously a firm fixture in so many people’s calendars. Thank you to all the exhibitors and team behind the scenes that put so much work into this event – it is a big show which takes more than a year to plan.
“We look forward to seeing everyone again at the NEC next year on January 20-21, 2027.”
