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      Over the Counter – November 2025

      By Simon KingNovember 3, 2025
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    New research suggests that imidacloprid levels in water are lower than previously reported, and are falling

    mmBy Simon KingNovember 14, 2025No Comments2 Mins Read
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    Matthew Frost, general manager for Elanco Animal Health in the UK

    Elanco has welcomed findings from research carried out by preeminent environmental regulatory consultancy, Cambridge Environmental Assessments (CEA), which suggest previous analyses have over-estimated imidacloprid presence in surface water, and show that levels of imidacloprid in UK rivers are decreasing.

    The peer-reviewed research was published in Environmental Sciences Europe.

    CEA, part of ADAS, evaluated Environment Agency water monitoring data, including test results where imidacloprid was not quantified; previous analyses in the literature had not included such information.

    Matthew Frost, general manager for Elanco Animal Health in the UK, said: ‘Importantly, the research found the annual average concentration of imidacloprid has decreased by nearly 60% between 2016 and 2023, and even more striking is that more than 60% of the river sample test results are already below the level of quantification.”

    Where data sets allowed, they also compared data with proposed precautionary environmental quality standards for chronic and acute exposure in surface waters to protect aquatic species of fauna and flora. Given the observed downward trends, it seems likely that compliance with these standards will be achieved in all UK rivers in the near future.

    Combine this information with recent research led by the Centre of Ecology and Hydrology which suggests that there has been a “significant improvement in freshwater invertebrate biodiversity in all types of English rivers over the past 30 years”, and you have a picture that suggests that the low levels of imidacloprid that are sometimes found in UK rivers is both declining and having no significant impact on aquatic ecosystems.

    Mr Frost concluded: “Clearly imidacloprid levels in river water have fallen in recent years and continue to decline towards recognised targets. This is great news and we will continue to pursue responsible use and stewardship practices to ensure this decline continues.

    “If you want to know more about choosing the right tick and flea treatment appropriate to your pet’s lifestyle, we encourage pet owners to speak to their veterinary surgeon or their animal medicines advisor at their local supplier. Or, of course, the Elanco website.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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