Premium fresh dog food brand Years has announced an exclusive partnership with specialist pet retail chain Just for Pets, unveiling bespoke, limited edition and seasonal recipes among the everyday Years range now available in the 24 Just for Pets stores.
The partnership includes a range of exclusive recipes developed by Years in house pet chefs and nutritionists. .
“We’re delighted to collaborate with Just for Pets on our first retail partnership including Just for Pets exclusive recipes” said Darren Beale founder of Years.
“The partnership allows us to showcase the craftmanship behind our recipes in a trusted retail environment that truly values pet health and wellbeing.”
Paul Lewis, managing director at Just for Pets, added: “Just for Pets is committed to offering customers innovative, responsible brands that put pets first.
“Years has built an excellent reputation for quality and transparency, and this partnership allows us to add fresh dog food to our premium food offering.”
The Years range will be available from tomorrow (Friday, November 7), in all Just for Pets stores with supporting PoS, store team training and consumer education and experiential events in-store.
