Krka UK has launched Pet Shield, an umbrella brand that brings together its flea and worming products.
With clear messaging built around pet lifestyle needs and a focus on affordability, Krka UK said the refreshed Pet Shield range makes it easier than ever for owners to choose the right parasite protection for their dogs and cats.
While the formulations remain unchanged, the updated packaging introduces vibrant, colour-coded designs for easy species and size recognition.
Krka UK said the refreshed design also gives retailers a visually unified range that’s easier to merchandise and more impactful in-store.
The range includes Flea Screen Combo spot-on and Worm Screen tablets for both cats and dogs.
Flea Screen Combo provides insecticidal activity against adult fleas and inhibits the development of flea eggs, larvae and pupae. It is also licensed for the treatment of ticks and lice.
Worm Screen tablets deliver broad-spectrum worming treatment against roundworm, hookworm, and tapeworm, with easy weight-based dosing.
“In a competitive retail space, strong design and clear messaging make all the difference,” said Linda Buckle, animal health brand manager for Krka UK.
“This update makes it easier for customers to find what they need, while giving retailers a refreshed range that stands out, supports education and drives trust at the point of purchase.”
The rebrand is supported by a full suite of point-of-sale materials to help retailers drive awareness and support customer education. These include new shelf displays, in-store product guides and other training resources.
A newly refreshed Pet Shield website also provides accessible product information and practical advice to help pet owners make informed treatment choices based on their pet’s lifestyle.
