Beaphar has expanded its Dental Care offering and introduced a fresh new look for the range, with two new products and updated packaging.
The Beaphar Bamboo Toothbrush and Beaphar Peppermint and Parsley Toothpaste extend the range, helping attract a wider audience and bring new shoppers to the category.
Dental problems are the number one health issue in dogs in the UK, and by two years of age, 80% of dogs and 70% of cats have already developed some form of periodontal disease.
The new Beaphar Bamboo Toothbrush is made with a 100% sustainably sourced bamboo handle with water-resistant beeswax coating. It is double-ended with multi-size heads to suit all mouth sizes and deep cleaning bristles to help reach problem areas with ease.
Beaphar Peppermint & Parsley Toothpaste has been specially formulated with enzymes and is fluoride-free, making it ideal for daily brushing. It targets plaque and tartar while supporting normal gum function and contains peppermint oil and parsley for extra fresh breath.
“We’re proud to be the dental care go-to brand for UK pet owners,” said Claire Edmunds, Beaphar’s marketing manager.
“We’ve carefully developed our Dental Care Range to keep the same key ingredients and competitive price point that help make it so popular, so that it’s easy to shop and ship and meets the evolving needs of today’s pet owners.”
To help showcase the new range, in-store support is available, including a shelf display and shelf barkers and wobblers to highlight the new product additions, and online support includes social media posts and web banners.
To brush up on their dental knowledge, retailers can access free, online Dental Training, which provides SQPs with AMTRA, VetPol and VetSkill accredited CPD at the Beaphar Training Academy.
