WHM Pet Group has announced that Graham Tarrant has joined the team as national account manager.
His role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans. Mr Tarrant will also lead joint business planning and performance analysis to ensure mutual account profitability.
With focus on both key branded ranges within the Garden Centre channel and own label opportunities with core pet and retail accounts, he will have significant versatility within WHM Pet Group’s diverse customer base.
Mr Tarrant’s career began in retail, before he moved into purchasing within the garden centre industry. He went on to work in business-to-business sales with a premium problem-solving product company, swiftly progressing to manage both the sales team and key national accounts.
Most recently he was national sccount manager for Certainly Wood, overseeing both UK and export markets. He holds a BA in Business Management, as well as having completed additional studies in account management and negotiation.
“I am proud to have been selected to join WHM Pet Group,” said Mr Tarrant. “The team is incredibly knowledgeable, welcoming, and team focused and I’m excited about the opportunities ahead to grow with the business.
“My background in both buying and selling has given me a balanced perspective and a strong focus on delivering results.”
