Organisers of the Pet & Aquatics Trade Show said major companies are taking advantage of the opportunity to increase their stand space at PATS 2025 following the decision to move the exhibition to the NEC Birmingham, and as a result they will be showcasing multiple brands during the show in September.
The Pet & Aquatics Trade Show will take place over three days from Sunday, September 28, to Tuesday, September 30, and more than 300 companies and brands have already confirmed their stands.
With the final exhibitor number expected to be well past the 400-mark, pet retailers and buyers are being encouraged to sign up for free registration on the PATS website www.patshow.co.uk now.
The Nutriment Company is one the fastest growing companies in Europe, having already acquired four new businesses in 2025, and it will be using PATS to introduce customers to its impressive portfolio.
Ryan Winwright, head of UK marketing operations, said: “We’re looking forward to exhibiting our full range of brands at this year’s show. With products designed for all pets, customers, and feeding styles, we’re excited to showcase what we have to offer – from raw meals to other feeding formats, natural treats and supplements.
“Head to The Nutriment Company stand to experience Nutriment, Natural Instinct, DIBO, The Dog’s Butcher, Nova Dog Chews, Pet Treats Wholesale and Aniforte.”
Pedigree Wholesale will present its extensive range of wholesale offerings, including standout products from its own brand and exclusive lines – Natures Deli, Doodle’s Deli, Chuckit!, JW, Cooper & Co, Earth Animal, TropiClean and Nobblys.
Head of marketing Esther Key said: “We’re thrilled to be exhibiting at this year’s three-day PATS show – the first time at the NEC. This event is a fantastic opportunity for us to reconnect with our valued customers and partners while showcasing the very best of Pedigree Wholesale. With the show’s new location making it more accessible than ever, we’re looking forward to welcoming more visitors, connecting with suppliers and discovering the latest innovations in the pet industry.”
Regular PATS exhibitor Canagan Group will be showcasing its premium pet food brands, including Canagan, Symply, and Yora.
Joint managing director Charlie Williams said: “We’re especially excited to introduce the brand-new Canagan Petite Range, designed specifically for smaller breeds.
“As always, our brands are proudly available only for the independent pet trade, and PATS is the perfect opportunity to connect with retailers who share our passion for quality and innovation. We can’t wait to see our customers old and new.”
Chanelle Pharma will be exhibiting its popular brands Prazitel, Ridaworm, Imidaflea, and Fipnil Plus at PATS.
Marketing executive Julie Feeney said: “We are looking forward to the three-day exhibition at the NEC where we’ll be showcasing both our Chanelle Pharma branded products and own-brand capabilities. The show allows us to both connect with current customers and meet new ones.”
PATS 2025 is also being staged alongside BETA International, the leading equestrian trade show taking place in Hall 2 at the NEC on Sunday, September 28, and Monday, September 29.
It means that retailers and buyers will be able to visit both shows on those days, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.
