Partner in Pet Food, a market-leading European pet food manufacturer, has welcomed CVC Capital Partners IX as its new majority shareholder, alongside its existing investor Cinven.
The new partnership will aim to accelerate the business’s European expansion strategy and objective to continuously improve the health benefits of its products.
PPF produces a full range of pet food products from 12 facilities around Europe, and supplies more than 280 customers in over 35 countries, including speciality pet retailers, general food retailers, discounters, and online specialists.
Its product range includes both private label and branded pet food covering all categories, quality tiers and price points, including wet and dry food, snacks and treats in a variety of serving formats. PPF a truly pan-European player – it manufactured around 700,000 tons of pet food and had revenues of approximately €800 million in 2023.
Gerald Kuehr, chief executive of Partner in Pet Food, said: “We are delighted that CVC will become our new majority shareholder as we continue our successful premiumisation strategy supplemented by an accelerated M&A path, which we started four years ago.
“In CVC, we welcome a partner that is fully supportive of our passion for people and pets in a healthy environment and this will enhance our ability to continue producing healthy products for our end consumers. My colleagues and I are looking forward to the next chapter of PPF’s successful growth journey with CVC.”
