Vital Pet Group to support customers in face of COVID-19 crisis

Vital Pet Group directors, Ravi and Sunny Sharma, have set-up a dedicated Lifeline Fund that will enable the business to offer extended credit terms to retail customers who have supported Vital over the last two years.

Ravi Sharma said: “While the government has made promises to help the self-employed and employed workers, there’s still a great deal of anxiety over what the future holds for the pet trade.

“The supply chain has been recognised as an essential business and we are still working to fill the need, as well as service the demand created by panic buying. It’s a time when we all need to pull together and think of others.”

Vital director Ravi Sharma

Vital Pet Group director Ravi Sharma

He added: “While we can’t promise to support everyone, we’ll do our best to support as many loyal customers as we can with extended credit lines. Both retailers and suppliers have been hugely supportive of us as we’ve made the changes we needed to turn Vital into a business fit for the 21st Century. Now it’s our time to recognise that and support them.”

Retailers who want to apply to the Lifeline fund should send their account number and reasons for needing an extension to simon.shaw@vitalpetproducts.co.uk and add Vital Lifeline Fund to the subject line.

The Vital team will aim to review the application and respond in no more than five working days. The fund will be available to access for the next 90 days and will be reviewed thereafter in light of what is happening in the external environment at that time.

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