Trilanco has agreed exclusive trade sales and distribution rights of Westgate EFI (WEFI) brands. Under the deal, Trilanco will distribute WEFI’s own brands including The Mark Todd Collection, Gatehouse, Jumper’s Horse Line (JHL), JHL Pro-Steel, Rodney Powell, Saddlecraft, StableKit and Plus Equine. Additional ranges will also be available from January 2018.
Martin Balmer, Trilanco’s managing director, said: “I’m delighted to announce the addition of WEFI’s brands to our product catalogue. They really enhance our offering to the varied needs of equestrian retailers.”
The deal adds to Trilanco’s growing catalogue of 16,000 products, which includes a comprehensive range of products for both horse and rider.
Bruno Goyens de Heusch, managing director of Westgate EFI, said: “We recognised our individual strength as a manufacturer. Trilanco has an impressive new warehouse and distribution operation and this partnership will allow us to focus on the continued development of our brands.”
Mr Balmer added: “Our aim is to provide retail customers with the best products and service in the industry. Bringing together great brands at competitive prices with excellent sales support, helps to create a fantastic buying experience for our trade customers.”
The last date that WEFI will be processing customer orders will be December 22, 2017. Trilanco’s sales and customer services team will be available on the days in between Christmas and New Year to answer customer questions or queries.
Trilanco will be showcasing WEFI brands on its stand at the BETA International trade exhibition in January, giving visitors to the show a chance to preview and order products.