A greater understanding of canine behaviour and wellbeing

Pet product specialist Sure Petcare has announced the launch of Animo, a lifelong activity and behaviour monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog.

Worn on a dog’s collar, Animo comes with three different sized attachment bands, making it suitable for dogs of all sizes.

Weighing just 22g, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place.  It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

Animo connects to the Sure Petcare – Animo app via Bluetooth Low Energy (BLE), where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year.

The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

Dr Nick Hill, founder and CEO of Sure Petcare, said: “We can’t be with our pets 24/7, so we have created Animo to give dog owners a window into their dog’s day: not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behaviour and activity over time, which may signal changes in their pet’s health and wellbeing.”

“Animo is the result of a collaboration between Sure Petcare and our sister company within the Antelliq group. Over the past 18 months we have combined Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviourists to create a product which will change the lives of dogs of all breeds, ages and sizes.”

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